Wednesday, 20 July 2011

It's a living...

In the course of researching competitor's current styles in the category of "Loungewear" these were some of the pics that came up:

OMG - no, no, no!!! This prompts an open letter:
Dear Amazon;
The value of categorizing items on one's website should not be underestimated. It makes your webpage easier to navigate and more user friendly. . 
"Loungewear" is indeed a category. It represents comfortable, pyjama type items that could be worn outdoors/in public should the need arise (EG: midnight chocolate seeking expeditions, neighbour borrowing milk, visiting plumber etc). It is a category that can be described as a cross between sportswear and sleepwear. 


Some of the items placed on your website under "Clothing>Lounge & Nightwear> Loungewear" should be in the "Swimwear - as modelled by people with facelifts" or "Lingerie" section.  
In order not to frustrate users of your site, I would suggest that you ensure that items are properly categorized in future. The eyes cannot un-see once they have seen. 
Kind regards, 
Miss Pants



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